The purpose of this course is to empower our members and their organisations to better their digital marketing knowledge and skills. While performing their regular responsibility, to be able to upgrade and develop themselves at the comfort of their own home, e-learning at their own pace and being an effective care worker in 2020. In this post, we share one of our fundraising experience.
Digital Fundraising Experience
In the last quarter of 2018, we started to build a detailed communications plan before we start. From identification to qualification, we set up the key milestones and opportunities to promote our campaign. To that year in May, the plan was to hold an Innovation Summit in the Netherlands. We managed to discuss with the venue partner Nei Skoen, and chosen the 30-31 May for the NEW SHOES Summit CNSS2019.
The next stages of the cycle are cultivation and followed by solicitation. We made it easy to give. Be it via smartphone or tablet users, the tip we want to give to nonprofit organisers when you're planning this step is to make sure that users are not required to fill in long forms or give away lots of details in order to support and buy an event ticket.
We made sure our fundraising page is linked to the payment system (in this case the foundation's bank and PayPal account). Donors also have a simple journey to make their donations. Our site is always mobile enabled and the web site is always loading properly.
For each donation ticket, we made it clear that they are buying the entrance to an event, what will be provided at the event (food, snacks, refreshment, lunch, transportation from hotel/accommodation point to event venue), who are the keynote speakers (speakers' bio), the event theme and contents, the workshops and a clear guide with local map in English on how they can get there. We also make sure people know how they can book an accommodation without a big hassle and how they can reach us on any transportation strike or unforeseen rearrangements if required.
It is important that you tell people what their donation will buy. For example, €150 will a peer support worker a ticket to join the summit and workshop events. We offer fixed donation amounts as this makes it easy for people, and also include an 'other amount' option.
One thing that we recommend is that you should publicise your progress using a donation tracker.
This visualization is important to encourage people to help you reach the end. We use Facebook, LinkedIn, Twitter, a little bit of Youtube and Pinterest (social media) to create a community around our campaign.
Always give your supporters messages that are easy to share. We use tweets, short videos, or stories that can be added (at that time, we didn't really use newsletter or print media). We wrote personalised emails to reach donors and foundations in our community to support our cause. We consistently keep our community up to date with our progress to maintain enthusiasm.
Blogging is also a way to help to build a community. We express our gratitude with 'Thank you' notes to all of our supporters - throughout the process and when we reach our target. This is part of our stewardship in part of the cycle.
If you are planning a fundraising campaign for your nonprofit foundation, we encourage you to join the Nonprofit Social Media e-Course to learn especially these useful implementation modules from persona, content craft and inspiring ideas for nonprofit content on top of monitoring and analysis of your campaign on various social media channels.